Our History

1986-1999: EARLY DAYS

1986

Establishment of Delta Group Design S.r.l., a homeware company specializing in the production of thermoplastic/thermosetting material objects.

1986

Start of product commercialization.

1988-1992

Participation in industry trade fairs (Milan and Frankfurt), leading to increased volumes and positioning as a market leader.

1988-1992

Acquisition of R2S S.p.A by Delta Group Design S.p.A., which in 2016 would become Easylife S.p.A. This expanded the market for the production and commercialization of decorated home products.

2004-2014: INITIAL DEVELOPMENT

2004-2005

Introduction of new materials, including ceramic and decorated porcelain products.

2005-2006

Launch of the EasyLife brand for distributing products to specialized homeware stores.

2006-2010

Gradual shift in the business model from distribution (mass market) to specialized homeware retail, with direct sales network oversight. Enhanced product quality and expanded range.

2011

Strengthened presence in foreign markets through participation in international trade fairs (Chicago, Hong Kong, Dubai).

2013-2014

Opening of the “Agenzia Generale Italia” to focus on the retail market following the change in the business model.

2015-2022: DIGITALIZATION AND ACCELERATED GROWTH

2014-2015

Establishment of a network of agents in France and participation at Maison & Objet (Paris Fair).

2016-2017

Entry into digital sales with leading online players and the launch of the online store, “EasyLife Boutique”.

2019

Acquisition of the company by entrepreneur Diego Toscani in December 2019, introducing a new entrepreneurial vision and investments, resulting in revenue growth.

2020-2021

Significant acceleration of the digital strategy in response to the pandemic, with increased social media activity and strengthened e-commerce presence.

2022

Change of company name to Pozzi Milano S.p.A., establishment of Pozzi Brand Diffusion S.r.l. and subsequent acquisition of the Pozzi and Castello Pozzi brands to initiate a historic shift aligned with market demands. Launch of the listing process on the Euronext Growth Milan market to lay the foundations for new virtuous growth.