Pozzi brand was established in 1876 as a men’s fashion house under the name Pozzi & Co. For decades, the brand’s offerings revolved around the image of a man who was constantly in tune with the times, determined, and never conventional.

Over time, Pozzi evolved and was reborn, eventually entering the tableware and home products industry, promoting a lifestyle defined by beauty and refined taste as its distinctive hallmark.

Historic name in the world of tableware, EasyLife plays a key role in its international market. It offers customers around the globe an incredible variety of porcelain and ceramic decorative items, perfect for everyday use in the kitchen and on the table.

The brand’s in-house graphic design studio is its true gem and the key differentiator within the extensive industry. Each year, a team of designers and artists creates approximately 25 new designs, ensuring a continuous production of new collections. This allows EasyLife brand to remain in high demand and strategically essential for refreshing product offerings.

WD Lifestyle brand has been present in the national and international homeware market for over 20 years. It offers kitchen and leisure tools and objects conceived in an innovative and cosmopolitan manner by designers who skillfully balance style and practicality in every single item.

Since January 2022, Pozzi Milano S.p.A. has been distributing the WD Lifestyle brand internationally.